Commerce that scales without the Shopify Plus bill

A headless, EU-hosted platform for growing D2C brands. Subscriptions, checkout and an open API, with your own front end running on Marzipan Cloud. A flat monthly fee, and no cut of your sales.

Screenshot of app dashboard showing summary information
The Marzipan companion app on iPhone

Everything you need to sell direct, in one place

Commerce

Seamless e-commerce

Take control of your direct sales with our powerful e-commerce tools. Manage inventory, process orders, and track sales performance all in one place.

Subscriptions

Subscriptions & memberships

Flexible subscription-first tools: build subscription plans, memberships and clubs, automate renewals, and strengthen customer relationships.

Customers

Customer insights

Build smarter customer profiles with purchase history, preferences, and actionable activity data.

Products

Product Management

Manage your range with Marzipan: create bundles, offer discounts, stay on top of inventory with real-time tracking and alerts, and sync the whole catalogue to Google Merchant Center.

Orders

Manage every order

Control the full order lifecycle and view all order activity. Update order status, view payment information, log fulfillment details.

Attributes

Custom fields

Add rich, flexible attributes to any product or collection, like ingredients, size charts, tasting notes or region tags.

Collections

Create & curate

Use collections to group together products, pages, blog posts or external links to create menus and product collections.

Discounts

Custom promotions

Create flexible discounts with fixed or percentage offers, free shipping, and automatic rules based on products, carts, or customer groups.

Flows

Powerful workflows

Streamline your operations with custom workflows for managing members, processing orders, and optimizing day-to-day tasks.

Integrations

Works with your existing tools

Sync with Mailchimp, shipping providers, bonded warehouses, and more. Our API makes it easy to connect Marzipan to the tools you already love.

Web Components

Drop-in elements

Easily embed Marzipan into your site using our prebuilt web components for collections, checkout, and customer account area.

CMS

Website & content tools

Manage your website, product pages, and blog content right from Marzipan, with no third-party CMS or blog platform required.

Events

Events & ticketing

Streamline your event planning with tools for managing events, tastings, reservations, and ticketing.

Headless & API-first

A documented REST API and drop-in web components, so you can build your front end however you like and still run commerce on Marzipan.

GDPR Compliant

Built in the UK and hosted on EU based servers we are privacy focussed and GDPR compliant.

Eco-friendly

We use data centres powered by 100% renewably generated energy where possible.

No lock-in

You can switch to another provider at any time. We'll ensure you get a full copy of all your data.

You're not on your own

We work with you to get everything running smoothly from day one. Whether it's migrating data, setting up workflows, or offering advice on best practices, we're here to help you get the most out of Marzipan, boost your direct sales, and grow your subscriptions.

Frequently asked questions

Don't just take our word for it

“We made the switch from WooCommerce to a custom solution powered by Marzipan. Managing our orders is a breeze and the flexibility of the subscriptions API has allowed us to enhance our old vine adoptions offering.”

Katie Jones holding a Tuchan rake
Katie Jones
Owner, Domaine Jones

“Marzipan is incredibly easy to use, and extremely flexible and configurable. It makes recurring subscription wine clubs much easier than any other system I have used, and copes with pretty much everything we have thrown at it.”

Justin Howard-Sneyd, MW
Justin Howard-Sneyd, MW
Owner, Domaine of the Bee